Market Appeal:
Patent pending invention for sale. These new and revolutionary products have broad market appeal around the world and most especially in Asian markets where public bathing is held high in family tradition. The main appeal will be to the health conscience public who want skin that looks youthful and feels good, and gives a sense of vitality. The brushes will help promote the use of liquid body soaps and strengthen a bond between the two products for repeated use and consumption and should be the marketing strategy.
Other Markets:
Dermatology, Skin & Healthcare, Hospices and Hospitals, Massage & Physical Therapy, Personal Hygeine, Skin and Foot Care.
Market Strategy:
The marketing strategy for the Body Brush would be to promote sales in cooperation with other skin care products from “designer” brands and “private” labels such as The Body Shop®, Sothys®, Guinot®, Creightons®, Dove®, Ivory®, Oil of Olay® and others by dual packaging. The idea would be to deploy a Sales Team to promote the Body Brushes and its consumable products by engaging in consultative selling techniques with these companies to help promote increased sales of their consumables.
This line of Body Brushes will have greater appeal to any “copy cats” due to its individual distinct design and personalization of the various brushes. Each brush will have individual designs to appeal to children, women, and men by the shapes and colors of the brushes. Also, to enhance appeal the brushes will have personalized marketing strategies such as “branding” which will affect individual buyers taste in the market place.
Great respect to culture will come into play in Asian countries where public bathing is deeply ingrained in their culture and creative marketing techniques would become advantageous. Many models could and designs can be produced to appeal to these cultures. This body brush offers ease of use while enhancing and promoting good hygeine.
The marketing strategy for this line of Body Brushes is endless with the right creative mind who has a great appreciation for the product and the people who would use them. Large retailers and private companies would see new “revenue” streams from a product that is non-existent on their shelves. This is to say that there is an untapped market out there waiting for this product. Through the O.E.M. process, this could be very appealing to private labels to purchase direct from the manufacturer, their own Body Brush, labeled to sell in the retail market at private label retail outlets that specialize in skin care products. This is where I see the greatest vertical market when it comes to sales growth through personal Account Management.
Other exciting potential to promote these products are infomercials, home and garden magazine advertisements, home shopping networks, internet and telemarketing techniques as well as existing independent sales agents looking for “new” products to introduce to the market. The marketing possibilities are endless, again, if the right vision is carried out and executed through proper sales promotions.
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Product Overview:
Patent pending products for sale.
My new revolutionary line of products called “Rotary Body Brushes” are battery powered hand held devices used when showering or bathing for cleansing and exfoliating the body and skin. The experience will promote healthy skin and provide a deeper cleansing of the skin layers. Through the use of these rotary body brushes you can choose brush head bristle strengths that are suitable for your individual pleasure during this cleansing and exfoliating experience.
INVENTOR: Andre Jackson
Country: USA
Patent pending application number: 60/771,509
These Body Brushes will allow for a deeper penetration just underneath the epidermis skin layer to remove natural dead skin cells, which shed naturally from the surface and also help replace newer cells to the “base” of the Epidermis.
The Epidermis is that region which produces the skin pigmentation called “melanin”, a dark brown or black pigment that protects the skin from harmful sunrays that can be cancerous. When the skin is properly maintained through the regular use of these rotary body brushes in conjunction with liquid body washes with ultra fine exfoliates, the natural renewal process is therefore promoted leaving behind a subcutaneous tissue called hypodermis. The Body Brushes are to be used for the ultimate exfoliating experience. With the promotion of healthy skin layers cancerous cells are less likely to develop.
Physical Description:
These brushes will vary in sizes and shapes as shown in the existing drawings and will be anywhere from 8-10 inches in length as well as 3-5 inches in width, contoured with a pad for easy handling and grip and brush replaceable heads varying from 3.5” to 4” in diameter. A “high gloss” enamel finish will add luster and appeal to the bath and spa enthusiast.
The men’s “Body Reach” is a unique brush that has a much longer elongated angular shape that will be contoured for use in the shower to reach behind the back and neck and along the lower body extremities. It will be approximately 12-16 inches long with a “dog leg” shaped handle for proper angle to reach all body areas.
Of course they all will be waterproof and sealed with a rugged construction for durability and long life accompanied by a hook for the shower, replaceable brush heads, plastic storage bag, and a power cord for recharging the battery. A convenient designer rack shower “holder” can also be created.
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