Website Conversion/Optimization/ Testing AnalystWebsite conversion optimization specialist consulting jobs accepted on a bi-monthly payment basis. Please use this form for payment unless using paper payroll.
Responsible for validating test hypotheses, validating and defining test analysis KPIs, and execute effective and actionable test analysis with statistics rigor and interpret test findings. Part of a company's digital marketing solutions team which manages the global suite of digital platforms and executes on all testing needs of client businesses.
Enhances the execution methodologies and processes around testing and optimizing websites.
As a Subject Matter Expert:
- Hypothesis validations Participate in hypothesis validation as part of testing request intake and clearly validate opportunities/recommend actions that can have positive improvements in the business's site experience and financials.
- Assisted stakeholder teams to think about site opportunities in a different way by asking questions.
- Provided feedback to stakeholders to influence test ideas that will yield the most impactful customer experience improvements on the site.
- Calculate traffic allocation traffic baselines for pages being tested. Identify traffic required to achieve significance; effectively use page traffic for various concurrent tests.
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- Validate and Influence Test KPIs Validate availability of conversion and engagement KPIs needed for test analysis and understand test setup and data collection standards to successfully measure the test.
- Test analysis Drive proper A/B, Multi-variant, Experience, Automated Personalization and Recommendations testing analysis with statistical rigor and perform cohort studies to answer "why? on test result drivers. Recommend and support more complex tests from an analytical and reporting perspective.
- Deliver insights Objectively deliver testing insights and help create a culture of data-driven decision making.
- Test completion fact-based test recaps that strongly communicate the business 'story' behind the data and lead test outcomes. Be able to tie site KPIs and results to financial metrics.
- Communicate results Identify successes, failures, trends. Effectively present these findings to the organization in a succinct way.
- If test results are positive analyze KPI improvements in pre/post AB test roll-outs; if results are negative -perform driver analysis to recommend next steps which could include iteration of that test.
Partnering and Influencing: Summarize weekly test result findings and communicate actionable recommendations to stakeholders and executives.
Establish strong working partnerships with relevant areas of the business and global teams (Marketing, Science, UI/UX, Creative, Digital Marketing Solutions and Technical)
Act as a key liaison with stakeholders with respect to test analysis framework
EDUCATION/EXPERIENCE:
I have over 15 years of testing optimization, usability analysis, and/or web analytics experience supporting analysis or in a related data analytics field (financial analysis, digital analysis, statistical modeling).
Bachelor's degree in business management.
Experience with web analytics, testing and site optimization.
Solid understanding of online analytics metrics and related statistical concepts.
Experience with web analytics tools including Adobe.
Knowledge of HTML and JavaScript.
High-level proficiency in Microsoft Excel.
Excellent analytical skills ability to understand and interpret data within the context of the testing have solved problems and distill data into actionable recommendations.
Excellent communication skills directly working with stakeholder in the organization. Communicated complex test results findings and recommendations persuasively, in a compelling and easy to understand manner.
Demonstrated ability to work with cross-functional teams, independently and proactively.
Intellectual and analytical curiosity.
Excellent project management skills including the ability to formulate and identify key performance indicators for tests and drive detailed test results.
Flexible and responsive, ability to prioritize multiple tasks, reprioritize as needed and work with a sense of urgency to meet deadlines.
Desire to learn new technologies and grow analytical skillset.
Intellectual curiosity, passion for problem-solving, and comfortable with ambiguity.
Rigorously detail-oriented with commitment to accuracy.
Engagements and for more info send e-mail to: sales@princetonwww.net
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